A brand strategy developed for Urban Cutz, a vintage barber shop in the heart of Portland, OR. This project included signage and a flyer as sleek and unique as the existence of a barber shop itself. Once found in every neighborhood, this was not only a place for a clean shave and haircut, a barbershop was also a neighborhood’s social gathering place. Old fashioned barber shops are a rare sight, and this campaign has given an art of the past a new, sleek look while preserving the unique appeal and feel of the total experience itself.